I build brands
that perform —
across borders.
I'm Marco Larocca Conoscente, a marketing & communications leader with 10+ years driving international brand and growth strategy across Europe — from Ducati to Cadillac.
About
I'm a marketing and communications leader with over 10 years of international experience building and executing integrated marketing, communications, and brand strategies across Europe and Switzerland.
I've led marketing teams, built strong brands, planned international campaigns, and steered complex projects with internal and external stakeholders — with deep experience in digital transformation, PR & media relations, trade shows, CRM, lead generation, and budget management.
Strategic yet hands-on, with strong execution and a genuine focus on results. I'm now looking for my next leadership role — somewhere I can build brands that show up in the numbers.
Experience
Zürich, CH
Lead the marketing and communications strategy for Cadillac and Corvette across Europe, managing an international team of four plus external agencies and partners. Own brand management, integrated campaigns, digital strategy (CRM, lead generation, content, web), international product launches, press and dealer events, and a marketing budget of ~CHF 6M.
→ Cadillac EV launch in Europe with +120% growth in qualified leads.Feusisberg, CH
Full responsibility for marketing, communications, and PR in Switzerland. Led the marketing team and external agencies, ran national campaigns, product launches, press activities and events, and owned the website, CRM, marketing automation and digital channels — on a ~CHF 1.5M budget.
→ +93% qualified leads · +67% website traffic · +5% market share.Urdorf, CH
Planned and executed digital marketing campaigns, analysed and optimised campaign performance, and supported customer-journey strategy and retention initiatives.
Stuttgart, DE
Supported international marketing and communications projects, developed digital lead-generation and performance-marketing campaigns, and worked with international teams, agencies and stakeholders across EMEA.
→ +80% reach growth · −25% cost-per-click.Berlin, DE
Managed international affiliate partner programmes, ran performance-marketing initiatives, analysed KPIs, and supported the customer-acquisition strategy for the Italian market.
→ +25% growth in the affiliate channel.Selected work
Cadillac EV launch in Europe
Built and executed the European go-to-market for Cadillac's electric vehicles — brand positioning, integrated campaigns, launch events and digital lead generation across markets.
Ducati Switzerland
End-to-end ownership of a premium brand in Switzerland: strategy, campaigns, PR, events and digital channels on a CHF 1.5M budget.
EMEA performance marketing
Digital lead-generation and performance-marketing programmes across EMEA, with continuous optimisation of reach and acquisition cost.
Salesforce CRM rollout
Introduced a Salesforce CRM programme including hands-on training for the internal team and the Switzerland-wide dealer network.
Expertise
Salesforce Marketing Cloud · Google Analytics · Mailchimp · Adobe Creative Suite · Jira · CMS · ERP · MS Office
Beyond work
The same drive I bring to building brands shows up outside the office. Endurance sport keeps me disciplined and focused, the mountains and the sea keep me curious, and good food keeps me grounded. I believe the energy you build in your own time is exactly what you bring to a team.
Endurance racing
I race Ironman 70.3 — the half-distance triathlon. Swim, bike, run, repeat.
On two wheels
Road cycling and mountain biking — equally happy on smooth tarmac or rough trails.
Underwater
Certified for deep-water diving — comfortable exploring down to 40 metres.
Travel
Endlessly curious about new places and cultures — there's always a next trip in planning.
Cooking
The kitchen is where I unwind — usually with something unapologetically Italian.
Education & certifications
Rome, IT
Frankfurt (Oder), DE
Rome, IT